Search Engine Optimization, or SEO as it is widely known, focuses on improving the visibility of a website in order to boost traffic from organic, natural or editorial search results on search engines like Google. SEO addresses multiple types of search results including image, news and academic search. There are various tasks involved in the process of optimizing your website, this include making changes, creating and editing content, adding specific keywords and testing. It is possible to find a wide variety of tools in the market that are designed to enhance a website’s marketing strategy. However, there is one thing that is important to consider when you are devising a SEO plan for your website. The search results depend on the location of a specific user, which means that the information that is displayed is based on the IP address of the person that is performing a search.
Understanding what your potential client base is searching for, is an essential element of Internet Marketing. In order to reach a wider audience, you don’t need to travel around the world. All you have to do is to use a VPN to change your virtual location. Using a VPN gives you an advantage over your competitors because it helps you to find out what your target customer base is searching for, no matter where they are. When you connect to a VPN, your real IP address is masked and replaced with the IP address of the VPN server you are connected to. You will appear as if you were in a different location and you will be able to access the search engine data for that region.
Just think about this. When you go to Google, you are usually directed to the local version of the website and you usually have to use the country specific search option. This means that your search results will be based on your region. If you want to know what potential customers in a different country are searching for, you will need to change your IP address. Otherwise, you won’t be able to see what they are seeing and won’t be able to tailor your SEO strategy accordingly. In order to see the search terms that are suggested to your potential customers in a specific country, you need to get an IP address from that location and this is something that a VPN can give you.
How to use a VPN to enhance your Internet Marketing strategy
VPN are online privacy tools that can protect sensitive data and provide a different virtual location. With a VPN service, it is possible to see what your potential customers are seeing so that you can take the necessary steps to boost your website. A VPN doesn’t only help you to change your location, it also encrypts your internet traffic, protecting your information from eavesdroppers. A VPN can effectively trick search engines into thinking that you are in the location of the server you are connected to. This will grant you access to the localized version of the search sites, as well as the related search results. By changing your IP address and finding out what are the most common search terms in different locations, you will have a better idea of how to take your SEO to the next level. You can get information about the interests of your potential customers, which will allow you to understand what they want, based on their online searches so that you can devise the best marketing plan to target that location.
Advantages of using a VPN for SEO
As previously discussed, a VPN lets you change your IP address. This is done automatically, once you have installed a VPN and connect to a server. Changing your IP address allows you to access content outside your location and it also gives you the chance to browse the internet anonymously. Since your real IP address is masked, others won’t be able to find out your real location or track your activities.
A VPN is an affordable solution to enjoy flexibility and security. There are many VPN services available and plans that can suit your particular needs. SEO experts can select the option that works for them and it is possible to find plans for less than $3 per month. With a VPN you can work from any location and access the content that you need, at any time.
You can forget about annoying restrictions that prevent you from accessing websites, due to censorship or geographical blocks. A VPN lets you bypass restrictions, giving you the chance to gather crucial data from different locations. Changing your IP address will help you to overcome filters and access the websites that you need for your research.
What about proxies?
Proxies can also hide your real IP address and help you to get access to content that is only available outside your location. Proxies reroute your IP address to different geo-locations and they can offer good speeds. However, they don’t protect your internet traffic like a VPN. Apart from disguising your IP address, a VPN also encrypts your data traffic, which keeps your activities private. We recommend VPNs over proxies, because the latter can’t keep your data protected. A VPN combines security and flexibility to access the content that you need.
How to choose the best VPN for SEO
NordVPN is known for its strong commitment to privacy and for the advanced features that it offers to keep your internet traffic secure. NordVPN is based in Panama, which means that it is not subject to mandatory data retention laws. Since it allows up to six simultaneous connections, you can post several links at the same time, using different devices. NordVPN offers more than 5000 of servers in over 60 countries.
Private Internet Access
Private Internet Access is an affordable VPN solution that also deserves to be considered by anyone who wishes to bring their SEO to the next level. It doesn’t keep any logs of your online activities and it supports up to five connections at the same time. Private Internet Access has become very popular due to its low prices, but it also a high quality solution that uses strong encryption to protect your data. PIA also comes with handy features like SOCKS5 proxy and you can connect to more than 3000 servers in over 30 countries.
IPVanish is an easy to use VPN solution that lets you focus on your SEO strategy and it delivers amazing speeds. This is also a zero logs provider that is committed to keep your privacy protected. You can connect to servers in over 60 countries and since IPVanish is in charge of its own network of servers, you can expect stable and reliable performance. Thanks to the fast speeds that IPVanish supports, you will be able to enhance your internet marketing plan and get more traffic for your website.